Distribution des risques
Critique (75-100): 0
Élevé (50-74): 5
Modéré (25-49): 14
Faible (0-24): 0
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Scores de risque IA — Marketing
- Content WriterContent Writers face significant AI displacement risk as generative AI tools can now produce blog posts, social media content, and marketing copy at scale. However, strategic content planning, brand voice development, and complex audience psychology remain human-dominated domains.72/100Élevé
- CopywriterCopywriters face significant AI disruption as generative AI can now produce compelling marketing copy, social media content, and basic advertising materials at scale. While creative strategy and brand voice development remain human strengths, the core writing tasks that define this role are increasingly automated.72/100Élevé
- Marketing AnalystMarketing Analysts face significant AI displacement risk as machine learning models increasingly automate data analysis, reporting, and predictive modeling tasks. While strategic interpretation and stakeholder communication remain human-centric, the core analytical functions are rapidly becoming AI-assisted or fully automated.72/100Élevé
- Graphic DesignerGraphic designers face significant AI disruption in routine design tasks and asset creation, but strategic creative thinking and client relationship management remain human-centric. The role is rapidly evolving toward AI-augmented creative direction rather than pure execution.68/100Élevé
- Email Marketing SpecialistEmail Marketing Specialists face moderate AI displacement risk as automation handles routine campaign creation and basic personalization. However, strategic thinking, brand voice development, and complex customer journey orchestration remain human-centric, creating opportunities for AI-augmented specialists to deliver higher-value work.65/100Élevé
- Art DirectorArt Directors in marketing face moderate AI displacement risk as generative tools automate initial concept creation and asset production. However, strategic creative vision, client relationship management, and campaign orchestration remain highly human-dependent.45/100Modéré
- Digital Marketing ManagerDigital Marketing Managers face moderate AI displacement risk as automation handles routine campaign optimization and content generation. However, strategic thinking, creative direction, and stakeholder management remain firmly human-centric, creating opportunities for AI-augmented professionals to increase their impact and efficiency.45/100Modéré
- IllustratorMarketing illustrators face moderate AI displacement risk as generative tools automate basic design tasks and stock illustration creation. However, brand-specific creative work, client collaboration, and strategic visual storytelling remain highly valuable human skills.45/100Modéré
- Motion DesignerMotion Designers face moderate AI displacement risk as generative tools automate basic animations and asset creation. However, creative storytelling, client collaboration, and complex brand-aligned motion work remain highly human-dependent, creating opportunities for AI-augmented productivity gains.45/100Modéré
- PPC SpecialistPPC Specialists face moderate AI displacement risk as automation handles routine bid management and basic optimization, but strategic campaign planning and client communication remain human-centric. The role is evolving toward AI-augmented performance marketing rather than full replacement.45/100Modéré
- SEO SpecialistSEO Specialists face moderate AI displacement risk as automation handles technical audits and content optimization, but strategic thinking and client relationship management remain human-centered. The role is evolving toward AI-augmented analysis and strategic oversight rather than complete replacement.45/100Modéré
- Video EditorVideo editors face moderate AI displacement risk as automation handles basic cuts and effects, but creative storytelling and client collaboration remain human-centric. The role is evolving toward AI-augmented workflows rather than full replacement.45/100Modéré
- Social Media ManagerSocial Media Managers face moderate AI displacement risk as automation handles content scheduling and basic analytics, but human creativity, brand voice, and crisis management remain essential. The role is evolving toward strategic oversight of AI-generated content rather than disappearing entirely.42/100Modéré
- Brand ManagerBrand Managers face moderate AI displacement risk as automation handles routine analytics and content creation tasks. However, strategic brand positioning, stakeholder relationships, and creative campaign leadership remain largely human-driven, providing strong defensive positioning for adaptation-focused professionals.35/100Modéré
- Creative DirectorCreative Directors face moderate AI displacement risk, with routine design tasks becoming automated while strategic vision and client relationship management remain highly defensible. The role is evolving toward AI-augmented creative leadership rather than replacement.35/100Modéré
- Growth MarketerGrowth Marketers face moderate AI displacement risk as automation handles data analysis and campaign optimization, but strategic thinking and creative experimentation remain human-driven. The role is evolving toward AI-augmented growth strategy rather than replacement.35/100Modéré
- PhotographerMarketing photographers face moderate AI displacement risk as generative AI can now create high-quality product shots and basic marketing visuals. However, brand storytelling, client relationships, and complex campaign photography remain strongly human-centric, creating significant defensive moats for skilled professionals.35/100Modéré
- Product Marketing ManagerProduct Marketing Managers face moderate AI displacement risk as automation handles routine content creation and data analysis tasks. However, strategic positioning, cross-functional leadership, and customer empathy remain strongly human-dependent, creating significant defensive moats for skilled practitioners.35/100Modéré
- Public Relations ManagerPublic Relations Managers face moderate AI displacement risk as automation handles routine content creation and media monitoring, but strategic relationship-building and crisis management remain distinctly human domains. The role is evolving toward AI-augmented strategic communication rather than full replacement.35/100Modéré
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